About Us

About MSAG

History

M.S.Asia Enterprise Sdn. Bhd., established in June 2001, originally began as an importer and trader of phosphoric acid and its related downstream products. Our journey into the manufacturing of phosphoric acid has been marked by a dedication to quality, cost-effectiveness, and innovation.

A pivotal milestone in our manufacturing endeavors was our pioneering initiative to import low-cost, high-quality 85% concentration food-grade phosphoric acid from P.R. China to Malaysian edible oil refineries. This innovation has been a game-changer, significantly impacting the edible oil industry. The products we introduced have been utilized and trusted by the industry for over six years. Our commitment to providing low-cost, top-quality products from China has successfully reduced the production costs for refineries and local markets alike.

One of our significant achievements in the manufacturing of food-grade phosphoric acid is our certification in ISO9001, HALAL, and KOSHER standards. This recognition underscores our unwavering dedication to maintaining exceptional quality and safety in our production processes.

In December 2002, the shareholders of M.S.Asia Enterprise Sdn. Bhd. took a momentous step by partnering with our phosphoric acid producer in P.R. China, forming M.S.Asia Phosph-Chemicals Sdn Bhd. This collaboration was aimed at local production of phosphoric acid, a strategic move to further enhance both cost-efficiency and product quality.

The core objective of this collaboration is to ensure the local production of phosphoric acid is both cost-effective and maintains the high quality that we have become known for. This is achieved through the exchange of advanced processing techniques and the acquisition of precision machinery and downstream manufacturing lines from our esteemed partner in P.R. China.

Through our commitment to manufacturing phosphoric acid, we have not only reduced production costs for our partners but also set a standard for excellence in the industry. We continue to innovate and push boundaries, ensuring that our products remain at the forefront of quality and affordability, further strengthening our position as a key player in the manufacturing of phosphoric acid and its derivatives.

Current and Future Expansion

Since 2019, our company has embarked on a journey of collaboration with both local and international customers, with a primary focus on manufacturing. Our mission has been to create alternative products that maintain a high standard of quality while significantly reducing production costs.

Through our dedicated efforts and commitment to innovation, we have successfully manufactured a diverse range of products, primarily catering to the palm oil, bitumen, parkerizing, and fertilizer industries. Our approach to manufacturing emphasizes efficiency, sustainability, and cost-effectiveness without compromising on the quality of the end product.

At the core of our manufacturing philosophy is a commitment to continuous improvement, research and development, and the application of state-of-the-art technology. Our collaboration with local and overseas customers has allowed us to bring creative, cost-effective manufacturing solutions to industries across the globe, all while upholding the highest standards of product quality. We look forward to further innovations and collaborations as we continue to meet the evolving needs of the manufacturing world.

01.Our Mission

1. To provide good consistency quality products with reasonable prices to users. In return, users will able to bring down their production costs.

2. To fulfill the requirement of stocks for our clients locally and abroad.

02.Our Vision

"To produce the best, alternative product to every industry in 5 years."

03.Quality Policy

M. S. Asia Group of companies aims to be the well-known provider of chemical additive for the food industry locally and in other countries as its strategic direction to meet the market needs and expectation.

To supports the Company's strategic direction, our team is committed to providing our products and services to our customers with high efficiency, effective and consistently strive to achieve the on-time delivery and provide reliable products.

We are also committed to satisfying applicable requirements including applicable legal requirements, customer requirements, quality management system requirements and other requirements of other interested parties within the context of the Quality Management System.

Our management is committed to continuously improve the Quality Management System and its products and services from time to time.

To achieve the intended outcomes of the Quality Management System, we shall and continually strive to determine external and internal issues (negative and positive) that are relevant for our organization and interested parties and initiate timely actions to address the risk and opportunities associated with these issues.

We believe these are the keys to consistently fulfill our customer requirements and expectation and enhancing our customer satisfaction, and at the same time maximizing the values, needs, and expectations of all other stakeholders including our suppliers and subcontractors, shareholders, employees, and relevant authorities.